...FTC blogged the first one of these a while ago. Unfair commentary though. I like a bit of Old Spice, and I even use a dab of Brylcream. Mind you, I'm also starting to look startlingly like my granddad and seem to be developing a 'musk' akin to bachelors socks that needs such hard-core 'flavours' of toilet water in order to pacify the quality aroma of moist cyclist.
I may soon, within their next 10 years, take to wearing a cravat, I have no shame, and it'll teach the lot of ya ;-)