Wednesday, May 09, 2007

How Many Users Does SL Really Have?

In a follow up to my post last week on the ACTUALLY number of residents in SL, here's a little something on 'How Many Users Does SL Really Have?' that Daz just forwarded me from Digg just now.
In a story for InformationWeek published last week (blogged previously), Executive Editor Mitch Wagner asked a representative of Linden Lab for a clarification of Stern's quote. As he describes in a blog post last Friday, the number he received in return was staggering: While the company estimates its own flesh-and-blood user base to have reached 3.2 million at the end of last March, he learned, its actual user retention rate is close to 10%. Based on that formula, Linden Lab's everyday user count is close to 320,000.
Ouch! That's gotta be bollocks? Surely?

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