Thursday, September 06, 2012

How to get Admin Status on a LinkedIn Page for a Company you Don't Work for.


Ok, this took a bit of finding so I'm putting this down in one place for posterity.

A client came to us, as they do, and wanted me to revamp, update, admin, and share content messaging and links on their outdated LinkedIn Page for them. There's a lot you can do with Company Pages nowadays and their's was lookin' a bit 2011.

life's too short to have to go looking for LinkedIn tutorials

Last time I did this was a while ago and I logged in via the clients personal profile, and technically that's against LinkedIn terms and conditions, but I'd noticed that Hootsuite now has engagement functionality for LinkedIn so I rationalised it must be possible to access a Company Page as an admin even if you don't work for the company. Turns out that's true, obviously, but it took some investigation worthy of the pen of Conan Doyle to find out how. For some reason no one was making the knowlege easily searchable, so here's the skinny:

You need to be an admin of a Company Page to add fresh admins, so you need to get an existing company rep to do this for you (but at least you can send them these instructions).
  • Before starting this exercise you'll need to be connected to the person who you want to make admin of your Company Page.
  • When you're logged into LinkedIn, go to your Company Page - either go to 'Companies' at the top of the homepage and use search, of hover over 'Companies' in the navigation at the top and look for your Company Page (before the divider, in the drop down).
  • When you get to the Company Page, click 'Edit' (in the blue box in the upper right).
  • You'll see the 'Designated Admins' section, top left of the editable options, and as you begin to type the name of a connection that you want to be an admin, they'll appear in the list of options and you can select them.
  • Click 'Publish'. Boom.
No messing around with having to have an email addresses on the same domain as the Company Page etc. Hope this is of use to someone, this is one for the long-tail search, because damned if we could find this info easily when we needed it earlier today.
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