Wednesday, November 23, 2005

This Week @ 'The Plex'

I don't know about you, but I'm loosing track of what's going in Google world of late. Anyone would think they were trying to compete with Microsoft or something.

Google Adwords
  • Now lets you make separate bids for ads that appear on their content network.
  • Allows you target a geographical area using Google maps interface, which might be useful for some of our regional stuff.
  • Now beta testing 'a click-to-call' thingy, which is pointless for us.

Google Sitemaps

  • Now gives more useful info about on how Google "sees" sites, including the top search queries that return pages to a site as well as the top queries that caused users to click on a link.

Google Adsense/Adwords

  • Has a feature inviting advertisers to place ads directly on individual content sites displaying adwords via an 'advertise on this site' link. Sites within Google's content network are automatically opted in to this feature unless you opt out, which is a right royal pain in the butt.

Google Analytics

  • Closed to new accounts, which is just as well as reporting is lagging by at least 24 hours. It may be free, it may (allegedly) be powerful, but right now it's as much use as a fart in a space suit for real-time stats.

Google Base

  • Is looking for data. Kinda like classifieds with poke. Might last. Might not.

…and still no Google browser. It’s getting’ full time keepin’ up with them.

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