Indoors. No Heavy Lifting.
Saturday, July 06, 2024

Five Art and Design Books Every Creative Marketer Should Own

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Part five of five. By way of context, I studied graphic design when a 14pt Pica type-slide and cow gum were essential to the craft. I still ...
Sunday, May 05, 2024

Five Marketing Books Every Creative Marketer Should Own

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Part four of five. Since taking (what I thought would be) an easy night school A-level in psychology back in the 80s, relating psychology an...
Tuesday, March 05, 2024

Five Web Design Books Every Creative Marketer Should Own

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Part three of five. As content and creative markers, we need to be polymaths. A part of that is embracing, at least, a common knowledge of t...
Sunday, February 11, 2024

Ten Obvious Tips for SaaS Marketing

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Standing out among a rapidly swelling and roiling sea of SaaS offerings, fulfilling every software niche from AI podcast managers to ML beha...
Saturday, February 10, 2024

Five Film Production Books Every Creative Marketer Should Own

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Part two of five.   Continuing my recommendations for the books that should be on every content marketer's shelf, and because I’m a big ...
Saturday, January 06, 2024

Has Using AI Made Me a Better Writer?

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Unexpectedly, yes. I think it has. As I’ve said, many a time and oft, I’m not a trained writer nor hold any formal degree in copy creation b...
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