By way of explanation, I'm obliged to highlight this very good/comprehensive article that @DigitalPulse slid under my nose, entitled "Why Are Newspapers Dying?". This covers the issue nicely in a couple of lines during the latter half.
The saga continues. Will report back with an update on Friday, after the next meeting. In the meantime, lots of lecturing bits, gym with @SparklyJem, consultancy stuff, Little Big Planet, talking to agencies and curious parties, keeping fingers crossed, and flying the ETC around SL with @TerryLightfoot.
Fingers still crossed, and on the plus side at least I managed to avoid LeWeb (plus Sony Home is finally open for public consumption around 7pm tomorrow).