According to my copy of Braodcast, the BBC is gonna show its first ever full programme "in a virtual world" this Friday. The Money Programme is going to be lookin' at the businesses of Second Life and MMOs.
"Virtual World, Real Millions" is going to be simultaneously broadcast on BBC 2 and at the Rivers Run Red cinema in SL on Friday June 1 at 7pm GMT.
The show will be the usual look at the growth of virtual worlds and will include spiel from the likes of Philip (Lindon) Rosedale, etc. It also features interviews with the virtual marketing gurus Rivers Run Red, which has amassed a multi-million pound turnover by trading inside virtual worlds, and the team behind Reebok's virtual stores. Oh, and GamesIndustry.biz deputy editor Matt Martin and David Solari, vice president of Codemasters online gaming, will be offering their high-frame-biased views on SL (er, woot) but will be talking about the recently launched LOTR Online: Shadows of Angmar, and the programme will focus on issues such as gold farming and virtual crime.