How to Stop Facebook Making that Bloody Annoying Noise

It started a few weeks ago and it's been driving me mental. It took me ages to track down what it was. Facebook has started testing a new feature called "Being Really Annoying". Normally reserved for platform or algorithm updates, Facebook now offers an extra level of irritation with an intermittent auditory assault every time someone engages with one of our posts.

Arrrrrrrrrrrrrrrrrrrrrrrrrrrrrgh!

To me, and anyone else who works in community management, this sounds like machine gun fire.

This isn't rolling out for everyone just yet. Gee, I guess I'm just lucky. When it comes your way, trust me, you'll be wanting to disable it ASAP. Thankfully that's not difficult to do:

Go to 'Account Settings > Notifications'.

Click 'View' on the tab that says 'On Facebook'...

...then unclick the box that says 'Play sound when each new notification is received', press 'Save Changes', and relax.

NB: It might not go off at first, if (like me) you have multiple tabs or accounts open. You will need to do this for any alts. if you have any (I know I do, for old legacy billing with certain clients).